Lars is the CEO and co-founder at Pargo, a smart logistics company that that offers multi-channel distribution solutions through a tech-enabled network of Pargo pick-up points to make delivery more accessible, affordable and convenient and enable ecommerce growth in Africa.
Lars has an extensive background in ecommerce and logistics and prior to starting Pargo he was part of the founding team at Groupon the Netherlands where he set up their ecommerce channels. He joined the Groupon team in South Africa in 2012 to head up the operations and logistics team. This is where he noticed how much trouble it took to deliver parcels to their customers and realized that South Africans needed a better alternative.
Lars was named as one of South Africa’s most innovative entrepreneurs at the FNB Innovation Awards in 2018. He was part of the inaugural class of the Alibaba eFounder fellows (Class 1, 2017) and became an Endeavor Entrepreneur during the international selection panel in Argentina in 2018 (Class 82, 2018).