Firas Ahmad is the Co-Founder and Group CEO for Sarafu and AzamPay group of companies operating in East Africa. He has over 15 years of experience organizing and building startup companies in emerging markets across Asia and Africa in the areas of financial services, distributed energy and technology.
In partnership with the Azam Group, one of the largest business conglomerates in East Africa, he conceived, organized and launched Azampay and Sarafu as an integrated ecosystem that includes digital payments , e-commerce, logistics, supply chain and related services. He is responsible for overall strategy, business development, product development, partnerships and human resources. Firas is a graduate of Georgetown University and Harvard Kennedy School.